On the road since 1958, CEAT Limited has run up to be one of the best tyre manufacturers in Mumbai, India. CEAT not only make tyres, but also market tubes and flaps. CEAT is young and do not believe that tyres are just accessories but they are the force that moves their life.
Established in 1979, RPG Enterprises currently consists of more than 15 companies, spread across diverse business verticals including infrastructure, Automotive Tyres, IT, Pharmaceuticals, Plantations and Power Ancillaries.
CEAT International was established in 1924 at Turino in Italy and manufactured cables for telephones and railways. CEAT came to India and was established in collaboration with TATA Group. RPG Group took over CEAT Tyres of India Ltd and renamed the company CEAT Limited. The journey since have been smooth, ups and downs notwithstanding. Today, they are on a roll and looking long distance.
Product portfolio
YEAR EVENTS 1958 – The Company was incorporated on 10th March, at Mumbai. The main objects of the company is to construct, produce, prepare, manufacture, press, vulcanize, repair, retread, purchase, sell, import and to deal in tyres, semi-tyres for all types of vehicles and inner tubes, flaps and repairs material in general. 1965 – The company obtained a letter of intent from the Government for the manufacture of 2 million Bicycle Tyres and Tubes per annum.
1972 – Research and Development unit was set up at company’s Bhandup works. Various types of testing machines were installed in the laboratory.
1982 – The company along with the Pradeshiya Industrial and Investment Corporation of U.P. Ltd. promoted a joint venture company “UPCOM Cables Ltd.” in technical collaboration with Ceat Cari of Italy.
– The company entered into a collaboration agreement with Yokohama Rubber Company of Japan in order to keep abreast of the technological progress in the tyre industry as also to develop radial tyres suitable to the Indian road conditions.
1987 – An application was made for industrial licence for the manufacture of conveyor belts. The Company also took in hand a project for the manufacture of radial tyres and this project was implemented in the middle of 1987.
– The Company undertook to set up a factory for production of nylon industrial yarn/cord and nylon tyre cord fabric, a high cost raw material input for tyre manufacture, at Malanpur, in the State of M.P. Technical collaboration and agreement was entered into with Toray Industries Inc. of Japan.
1988 – The Company proposed to expand production facilities at Nashik plant to 10 lakh nos. of automotive tyres and also to set up a third tyre plant at Waluj, a backward area near Aurangabad.
– The Company entered into an agreement with Nitto Boseki Co. Ltd., Japan for improved technology for expansion of the licensed capacity of the fibre glass division to 5,000 tonnes per annum.
– Meteoric Industrial Finance Co. Pvt. Ltd., became a subsidiary of the Company on 29th August, consequent upon Ceat Finance Co. Ltd., acquiring majority equity stake in that company.
1989 – The Company proposed to introduce steel belted radials both for cars and light commercial vehicles by the collaboration agreement with Yokohama Rubber Company, Japan.
– The Company undertook the modernisation of the electronics division at Thane plant under technical support from Goldstar of South Korea.
– The name of the company changed from Ceat Tyres of India Ltd. to Ceat Ltd.
1992 – The Company undertook a programme of modernisation of its plant and machinery at Mumbai with a view to improving its productivity and availing of the increased licensed capacity granted.
– A project was set up in technical and financial collaboration with Goodyear Tyre & Rubber Co. of USA. The plant being set up at the Company’s erstwhile site at Aurangabad is to be manufacture latest radial tyres and earth mover tyres. In addition the Company was to receive from South Asia Tyres two and three wheeler tyres being manufactured at Aurangabad.
1993 – A collaboration agreement entered into with Yokohama Rubber Company of Japan for the manufacture of Tyres at Nashik Plant.
1995 – The Company was gearing up to launch the Country’s latest technology car radials, produced at its Aurangabad Factory. New brands of truck tyres viz., `CLT NOVA’, `HCL-80 Plus’ and `Turbo Lug’ were introduced. Further supported by the introduction of specialised variants of the well established “FM Series”.
1996 – The Company launched a new radial car tyre `Maestro’ the first radial tyre in India to use state-of-the-art polyester tyre cord technology combined with steel belts.
– The Company also launched a new heavy duty product `Stamina’ a light commercial vehicle tyre.
2009 - Ceat Ltd has appointed Mr. Anant Vardhan Goenka as an Additional Director on the Board of Directors with effect from December 21, 2009.
2010 - Ceat Ltd has appointed Mr. Anant Vardhan Goenka as the Deputy Managing Director of the Company with effect from January 04, 2010.
2011 - Commercial production of passenger/truck radial tyres has commenced at Halol plant of the Company
2012 -Mr. Anant Vardhan Goenka has been appointed as Managing Director of the Company.
The company offers a comprehensive product portfolio spread across Passenger Car, SUVs, trucks and buses, Construction and mining, Agriculture, Industrial, Off-The Road, Motorcycles and Scooters Tyres and Tubes .
Manufacturing facilities
CEAT is headquartered in Mumbai and has manufacturing plants in Mumbai, Nashik and Halol.
CEAT owns:
6 Manufacturing plants – 3 in India and 3 in Sri Lanka
10 outsourcing units for tyres, tubes and flaps
3 dedicated 2-3-wheeler plants controlled by CEAT
Brands
Brands
CEAT and ALTURA are main brands available in India
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